MNSTR Give J&B Whisky the Colourful 360° Treatment
MNSTR Paris create a colourful and immersive campaign for J&B whisky.
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French agency MNSTR and client J&B Whisky have created a 360° campaign which utilises the new technology to great effect.
TheJ&B Rare Stories campaign is a four-episode saga and the first graphic web series to feature a 360° virtual reality experience, using the latest in graphic design and technology.
J&B Rare Stories, Episode 1
MNSTR was tasked with developing the experience in order to better express J&B Whisky’s atypical personality and with J&B Rare Stories they have given viewers the ability to immerse themselves in the brand’s history.
The agency chose to focus on J&B Whisky’s most iconic element - its label - by extending the use of its distinctive colors, red and yellow, into the graphic universe. The campaign takes users through the brand’s story, beginning with its birth in London in 1750.
Episode 1 [above] and Episode 2 [below] will be followed by two other stories which will be released up to October and will continue the story through to the Roaring Twenties in the US.
J&B Rare Stories, Episode 2
Viewers can explore the historic details with a VR headset or on the brand’s Facebook and YouTube pages.
Connections
powered by
- Agency MNSTR
- Production OKIO, Paris
- Copywriter Louis Bonichon
- Creative Director Louis Bonichon
- Director Matthieu Van Eeckhout
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