Enter the (Animated) France of Jean Paul Gaultier

Jean Paul Gaultier – Enter the (Animated) France of Jean Paul Gaultier

Credits

Agency La Chose/France
Production Company Eddy

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Credits

Agency La Chose/France
Production Company Eddy
Post Production Brunch, Paris
Sound Design Spock
Art Director Bastien Malgouyard
Art Director Benjamin Noe
Art Director Hugo Morius
Copywriter Emilien Lambert

Copywriter Yanis Benouri
Executive Producer Nicolas de Rosanbo
Chief Creative Officer Pascal Gregoire
Director Hugo Ramirez
Creative Director Jef Bouillot

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See the world through the eyes of Jean Paul Gaultier in this dreamy animation from La Chose for La Monnaie de Paris.

Released to advertise the French designer's collaboration with the brand on a series of coins celebrating the regions of France, France by Jean Paul Gaultier brings to life a world of Breton stripe-wearing men and women in Gaultier's signature conical corsets, all in the 'bleu, blanc, rouge' (plus a little 'noir') of the French flag.

The film, which was directed by Hugo Ramirez of production company Eddy, will appear on TV and online, where it is joined by digital campaign content created by Supergazol.

The animated ad also makes use of one of the coins he has designed for La Monnaie de Paris. Featuring one of the designer's muscular, camp sailors, the 10 euro coin is part of a series of 24, 12 of which were released last week. If you're a fan of coin art, they're pretty 'magnifique'...