Insight

Rick Chant's Netherlands Cannes Contenders

WE ARE Pi's co-founder tips an unlucky rapper & tram roulette for Cannes success.

by shots on 13^th June 2017

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Beef Patches

This idea from young creatives Helen Fernando and Djajant Hanenberg aims to wean us off our meat addiction in the same manner as nicotine patches. If these are real, then patch me up.

Holland Casino Tram Roulette

TBWANeboko’s outdoor campaign for Holland Casino transformed a tram platform into a roulette table so passengers could play a life-sized game. It should be made real.

McDonald’s Koningsdag

Such a simple, brilliant idea – turning the McDonald’s logo upside-down – that it got a social shout-out from the Dutch king himself. Close to magic whilst teetering on the edge of stupid.

Centraal Beheer Rapper

This humorous spot from DDB & Tribal Amsterdam for insurance company Centraal Beheer features a ‘so-dumb-it’s-fun’ track, crafted and created by MassiveMusic. It should hit the top of the charts.

Stivoro A Deadly Serious Matter

WeFilm’s short film for the Dutch anti-smoking organisation Stivoro is deftly written and performed, and gets the message across.

Young Capital Proud to be Young Capital

The editing in this spot by INDIE Amsterdam, directed by Paul Geusebroek, elevates an ad for a recruitment service.

Connections

Agency WE ARE Pi
Founder Rick Chant

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