Powerful New Film Highlights the Issue of Violence Against Women

Sunday November 25 marks White Ribbon Day – The UN International Day for the Elimination of Violence against Women - and to raise awareness, the above short film, If Love Hurts, has been developed to mark the day.

This year the campaign is focusing on domestic abuse, saying “If love hurts, it’s not love”. Two women each week are killed by a current or former partner, and an overwhelming majority of domestic abuse crimes are committed by men and White Ribbon UK are asking people to wear a white ribbon and pledge never to commit, excuse or remain silent about male violence against women.

“The film explores the emotional aspect of domestic abuse and how that abuse takes place within a context of love," explains the director of the film, Peter Giblin. "It takes on average up to eight abuses before a victim will feel able to speak out. Often, victims of domestic abuse lov their abusers, as well as fear them. Frequently victims will not realise they are in an abusive relationship. This is why the message of the film says ‘If love hurts, it’s not love’.

“For real change to occur, men must understand the systems in place that give rise to toxic masculinity and male violence towards women."

If Love Hurts was written and directed by Giblin, and is launched today [November 1], and will be screened at the House of Commons on November 28 to an audience of MPs and campaigners.

“For real change to occur, men must understand the systems in place that give rise to toxic masculinity and male violence towards women," said Anthea Sully, chief executive at White Ribbon UK. "This film powerfully shows the impact of abuse in all its forms in relationships. White Ribbon UK asks men to take responsibility in ending male violence against women by being active bystanders, calling out abuse and sexism among their peers; talking openly about the male cultures that can lead to abuse and why men must take a stand against them”.

You can find out more about the #IfLoveHurts Pledge never to commit, excuse or remain silent about male violence against women, and find out how you can do more to raise awareness in your community at whiteribbon.org.uk.