#timeTo Campaign Draws Attention to Sexual Harassment in the Ad Industry

#timeTo – #timeTo Campaign Draws Attention to Sexual Harassment in the Ad Industry

Credits

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Post Production Absolute Post London
Editing Company The Quarry
Editor Scot Crane
Agency Producer Chris Styring
Executive Creative Director Danny Brooke-Taylor
Creative George Allen
Creative Lizzie Moore
Director Steve Reeves

Head of TV Joe Bagnall

Show full credits

Hide full credits

Credits powered by

Lucky Generals is the agency behind this new campaign for #timeTo, the advertising and marketing industry body that tackles sexual harassment in the workplace.

"To truly end sexual harassment for good," states the #timeTo manifesto on its website, "we must start in our own backyard. The timeTo act is now."

Part of that action is these three simple but powerful spots directed by Steve Reeves of Another Film Company. Pitch [above], Client [below] and Hotel [bottom] are claustrophobic vignettes depicting people in work scenarios that take place within the ad community on a regular basis, only with the added element of unwanted advances or suggestions from others.

Above: Client

Asking where you would draw the line, the unseen aggressors in the campaign films continually push the boundaries of what would be considered acceptable workplace behaviour. With a #timeTo study of over 3,500 people within the advertising and marketing industries finding that 26% of respondents had been sexually harassed while working in the industry, and 83% of those harassed saying that they didn't officially report the experience, it's clear that it's #timeTo do something about it.