Nexus Creates a reMarkable Film to Fight Digital Distraction
As new research states that digital distraction is rife, Nexus and &Co release a stylish and powerful new film for tech company, reMarkable.
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- Agency & Co
- Production Company Nexus Studios
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Credits
powered by
- Agency & Co
- Production Company Nexus Studios
- Director Mighty Nice
Credits
powered by
- Agency & Co
- Production Company Nexus Studios
- Director Mighty Nice
A new US survey recently found that society's digital distraction epidemic is impacting our ability to focus and accomplish tasks at work and in our personal lives.
The Branded Research Inc. survey* found 75 percent of people admit that digital notifications lead to procrastination and decreased focus, and that individuals waste nearly an entire eight-hour work days' worth of time checking notifications every week.
"The destructive global phenomenon of digital distraction is undeniable and must be taken seriously to avoid further jeopardising our ability to think in a noisy, fast-paced world."
"These findings demonstrate how many of us struggle to remain present in a world that's getting potentially more distracting," said Nir Eyal, an expert on the intersection of psychology, technology and business and best-selling author of Hooked: How to Build Habit-Forming Products. "It is imperative that we adapt our behaviors and adopt new solutions that fix what's wrong with today's technologies."
Additionally, the survey found;
- Nearly 7 in 10 people say emails have a negative effect on their quality of work.
- 56 percent of individuals report doing their best quality work outside of the normal workday due to digital distractions and the need for greater focus.
- More than half of individuals (53%) have deleted an app at least once because it stole their attention; nearly 4 in 10 admit reinstalling it within two weeks.
- 57 percent of respondents say they'd like to reduce the amount of digital distractions they receive during the workday.
- Among professionals, more than half say social media has blurred the line between their work and personal lives.
- More than 40 percent of people say they experience pressure and anxiety when unable to complete work as a result of distraction.
The survey comes as reMarkable, a Norwegian-based technology company whose tablet, the company says, is akin to usung paper and which doesn't allow access to social media, email or notifications, launches a compelling video mission statement [top] on the need to 'get your brain back' amid a tidal wave of digital distractions. The film was created by &Co/NOA in Denmark and directed by Mighty Nice through Nexus Studios.
"The destructive global phenomenon of digital distraction is undeniable and must be taken seriously to avoid further jeopardising our ability to think in a noisy, fast-paced world," says reMarkable CEO, Magnus Wanberg. "It's time we fight back against society's profound addiction and create a more human direction for technology."
"These findings demonstrate how many of us struggle to remain present in a world that's getting potentially more distracting."
*The Branded Research Inc. survey of 1,068 US adults was conducted from October 18 to October 22 and has an overall margin of error of +/- 2.9 percentage points.
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- Agency & Co
- Production Nexus Studios
- Director Mighty Nice
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