Hotels.com Takes Comedy on the Branded Content Road

Hotels.com, Jonathan Van Ness and Charm School, the production arm of Fallon, have released a new content series in which Van Ness, a hairdresser, podcaster and one of the stars of hit Netflix show Queer Eye, embarks on a 10-night journey to pursue his dream to be a stand-up comedian.

Called Hotels.comedy Presents: 10 Nights with Jonathan Van Ness, the four-episode series features candid moments and personal interviews with Jonathan as he heads off on the road to stand-up stardom. 

The series promotes Hotels.com’s rewards program, which rewards customers with a free night after 10 nights stayed. For Jonathan’s ‘bonus’ eleventh night, a lucky group of select fans were invited to an exclusive premiere event in New York City where they viewed the first episode alongside Jonathan and the Hotels.com crew.

The first episode [top] premiered earlier this week with the second episode [above] released yesterday and the following two episodes rolling out every other day [November 16 and 18).

The episodes will be available on the Hotels.com YouTube channel and promoted via Hotels.com and Jonathan Van Ness’ social media.