Air New Zealand Take a Magic Leap Into a New Campaign

Air New Zealand has created a new campaign which utilises the stunning capabilities of Magic Leap to take users on an interactive quiz show-infused journey across New Zealand.

Created by Framestore, Fact or Fantasy? The Fantastical Game of New Zealand, is the studio’s first content for the Magic Leap One.

Above: The video presentation explaining and showcasing Air New Zealand's Fact or Fantasy? The Fantastical Game of New Zealand

The four-player game is a shared, mixed reality experience that has been designed to reconnect families and friends in a reimagining of the traditional board game. Its ‘fact or fantasy’ format, whereby players need to answer specific questions about New Zealand and it’s geography, showcases New Zealand as a holiday destination through the augmentation of a physical 3D game board with a digital host, story and competitive quiz questions.

"By getting in early and being both a developer and creator we have been able to test and learn, creating an incredible platform from which to explore the potential of this technology."

Air New Zealand’s aim was to channel the spirit of a traditional social gathering but using the most innovative of technologies and Framestore set to work on the platform many months pre-launch, experimenting at every opportunity to unearth the greatest creative wins.

“We are storytellers at Framestore, first and foremost,” says Sir William Sargent, CEO of Framestore. “Innovation courses in our veins. The promise of mixed reality excites us enormously, and we are delighted that this project with Air New Zealand and Magic Leap provides us with the chance to show the world the extraordinary potential of this new medium, as we experiment with new ways to share narratives.”

Above: A kiwi is your guide through the interactive Magic Leap game.

"This project with Air New Zealand and Magic Leap provides us with the chance to show the world the extraordinary potential of this new medium."

Harnessing new technologies to connect with existing and future customers is a strategic priority for Air New Zealand, explains Air New Zealand general manager of global brand and content marketing, Jodi Williams; “This partnership is an important step towards understanding the part spatial computing could play in the future customer experience both on the ground and in the air. By getting in early and being both a developer and creator we have been able to test and learn, creating an incredible platform from which to explore the potential of this technology as part of our Future Aircraft Cabin Experience programme, including concepts such as being able to reframe customers’ perceptions of the physical cabin environment.” 

Above: No trip to New Zealand would be complete without a visit to Hobbiton, which is one of the places the Magic Leap experience takes you.