A sextet of Covid Comebacks
As the UK business sector continues its resurrection after the coronavirus lockdown this new campaign aims to promote small businesses across the country.
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Credits
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Credits
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- Agency In-House
- Production Company Armoury
- Director Ben Perry
- Director Stuart Elliot
- Director Will Williamson
- Director Otis Dominique
- Director Jack Laurance
- Director Ato Yankey
- Producer Matt Hichens
- Production Manager Robyn Warwick
- Executive Producer Clare Gibson
- DP Chris Clarke
- DP Will Hanke
- Editor James Demetriou
- Editor Owen Oppenheimer
- Sound Designer Brendan Crehan
Credits
powered by
- Agency In-House
- Production Company Armoury
- Director Ben Perry
- Director Stuart Elliot
- Director Will Williamson
- Director Otis Dominique
- Director Jack Laurance
- Director Ato Yankey
- Producer Matt Hichens
- Production Manager Robyn Warwick
- Executive Producer Clare Gibson
- DP Chris Clarke
- DP Will Hanke
- Editor James Demetriou
- Editor Owen Oppenheimer
- Sound Designer Brendan Crehan
- VFX Louis Hvejsel Bork
Broadcast on Channel 4 on Friday night [July 31] and with help from big brands including Coca-Cola, Rightmove and American Express, which lent the campaign their broadcasting real estate, the campaign, called Covid Comebacks, is a collection of films highlighting the Covid-inspired revival of the community spirit that has enabled the featured small businesses to thrive for decades.
The campaign was conceived and shot by London company Armoury with each of the six different businesses being shot by a different Armoury director [listed below]. The campaign was filmed over six days, across countrywide locations and under strict safety guidelines.
“This was an amazing opportunity to work with C4 again that we just couldn’t turn down," said Matt Hichens, MD and Producer at Armoury. "It's fair to say we did it for the love, not the money. This wasn’t our first shoot out of lockdown but if felt like our first real comeback production, and getting the Armoury family back together was like a lovely big, socially distant, production hug for us all. I'm very proud of our team and our amazing crew.”
[Tailors, directed by Ben Perry; Alpaca directed by Stuart Elliot; Estate Agent directed by Will Williamson; Florist directed by Otis Dominique; Pub directed by Jack Laurance; Barbers directed by Mr Yankey]
