Camila Cabello’s sadistic satiation
Nicolas Mendez’ stylish promo for the American singer songwriter’s track I LUV IT is a cinematic visualisation of an addictively turbulent relationship.
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Credits
powered by
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- Production Company CANADA/USA
- Director Nicolas Mendez
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Credits
powered by
- Production Company CANADA/USA
- Director Nicolas Mendez
- Edit Company Modern Post
- Post Company Selected Works
- Sound Design IXYXI
- Colorist Daniel de Vue
- Executive Producer Charlotte Woodhead
- Executive Producer Callum Harrison
- Head of Production Alba Barneda
- Executive Producer Luigi Rossi
- Executive Producer Francesco Rizzo
- Producer Jake Agger
- DP Tim Lorentzen
- Production Designer Spencer Graves
- Editor Aitor Bigas
- Creative Director El Guincho
Credits
powered by
- Production Company CANADA/USA
- Director Nicolas Mendez
- Edit Company Modern Post
- Post Company Selected Works
- Sound Design IXYXI
- Colorist Daniel de Vue
- Executive Producer Charlotte Woodhead
- Executive Producer Callum Harrison
- Head of Production Alba Barneda
- Executive Producer Luigi Rossi
- Executive Producer Francesco Rizzo
- Producer Jake Agger
- DP Tim Lorentzen
- Production Designer Spencer Graves
- Editor Aitor Bigas
- Creative Director El Guincho
Running from a pack of snarling dogs, getting beaten up, and being in a car crash probably aren’t the first mental images you'd associate with love.
These are just a few of the nightmarish scenarios American singer songwriter Camila Cabello compares to the emotional rollercoaster of a toxic relationship in this dynamic and visually captivating promo, directed by Nicolas Mendez through CANADA for her latest track, I LUV IT ft Playboi Carti.
Perfectly paired with her sadistic lyrics, the fast-paced film portrays a plethora of absurd and painful scenarios, from Cabello drinking gasoline to being shot in the heart, serving as metaphors for the unsustainable highs and lows of love.
