SickKids Foundation remembers Nathan
Henry Scholfield directs an emotional film for the healthcare organisation that calls for early diagnosis of serious childhood illnesses.
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Credits
powered by
- Agency Cossette Communication/Toronto
- Production Company Spy Films
- Director Henry Scholfield
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Credits
powered by
- Agency Cossette Communication/Toronto
- Production Company Spy Films
- Director Henry Scholfield
- Executive Producer Marcus Trulli
- DP Pat Aldinger
- Editorial tenthree
- Editor/Partner Ellie Johnson
- Post Production/VFX Misgena Mgmt
- Post Production/VFX Studio Feather
- Post Production/VFX Wicked Pixels
- Creative Director Carl Jeppe
- Executive Producer Kamila Kelly
- VFX Julian Van Mil
- Executive Producer Emily Goldberg
- Sound Supervisor Culum Simpson
- Colorist No.8
- Colorist Tim Smith
- Music/Sound Vapor RMW
- Music/Sound Wave Studios/USA
- Lead Designer Isaac Matus
- Audio String and Tins
- Lead Designer Adam Hare
- Sound Supervisor Adam Smyth
- Chief Creative Officer Sabaa Quao
- Executive Creative Director/Copywriter Anthony Atkinson
- Creative Director/Copywriter Lorne Heller
- Creative Director/Art Director Justin Luu
- Creative Director/Copywriter Kay Benedek
- Creative Director/Art Director Andy Ng
- Creative Director Greg Kouts
- Copywriter Paul Boychuk
- Art Director Clay DuQuene
- Producer Heather Blom
- Producer Dawn-Marie Mills
- Line Producer Amalie Bruun
- Production Designer Hope Little
- Colorist Nicke Cantarelli
Credits
powered by
- Agency Cossette Communication/Toronto
- Production Company Spy Films
- Director Henry Scholfield
- Executive Producer Marcus Trulli
- DP Pat Aldinger
- Editorial tenthree
- Editor/Partner Ellie Johnson
- Post Production/VFX Misgena Mgmt
- Post Production/VFX Studio Feather
- Post Production/VFX Wicked Pixels
- Creative Director Carl Jeppe
- Executive Producer Kamila Kelly
- VFX Julian Van Mil
- Executive Producer Emily Goldberg
- Sound Supervisor Culum Simpson
- Colorist No.8
- Colorist Tim Smith
- Music/Sound Vapor RMW
- Music/Sound Wave Studios/USA
- Lead Designer Isaac Matus
- Audio String and Tins
- Lead Designer Adam Hare
- Sound Supervisor Adam Smyth
- Chief Creative Officer Sabaa Quao
- Executive Creative Director/Copywriter Anthony Atkinson
- Creative Director/Copywriter Lorne Heller
- Creative Director/Art Director Justin Luu
- Creative Director/Copywriter Kay Benedek
- Creative Director/Art Director Andy Ng
- Creative Director Greg Kouts
- Copywriter Paul Boychuk
- Art Director Clay DuQuene
- Producer Heather Blom
- Producer Dawn-Marie Mills
- Line Producer Amalie Bruun
- Production Designer Hope Little
- Colorist Nicke Cantarelli
This powerful campaign from Toronto agency Cossette and Spy Films launches the SickKids Foundation’s new paediatric care initiative called Precision Child Health (PCH).
PCH is a bespoke approach that homes in on individual patients’ profiles, accounting for everything from their neighbourhood to their genetic history. Using state-of-the-art tech and data analysis it aims to diagnose childhood ailments more speedily, treat them more effectively and prevent conditions developing in the first place.
The campaign is anchored by a film based on the tragic case of a SickKids patient named Nathan. While his genetic heart condition, hypertrophic cardiomyopathy, was known about, the hospital did not have the tools or technology to understand his risk of sudden cardiac death. Tragically, Nathan passed away at the age of 10 in the school playground.
Set to the Billie Eilish track, Everything I Wanted, the film, Heal the Future, swirls back in time showing how, with PCH, Nathan’s story could have turned out differently.
