Cannes Contenders: Molefi Thulo
Molefi Thulo, Executive Creative Director at Ogilvy Johannesburg, picks some powerful and creative work that he believes can fly the flag for South Africa at the Lions next week.
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Sanlam The Olympian
When an Olympian’s dreams were crushed by the cancelation of the 2020 games, Sanlam stepped in to make sure that she still gets to perform her routine. What I love about this piece is how it pulls at the heartstrings and gets the brand’s message out there in a way that people will care about.
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- Agency King James/Cape Town
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Credits
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- Agency King James/Cape Town
Credits
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- Agency King James/Cape Town
ILoveCoffee Signing Cups
They’ve taken an everyday item such as a coffee cup, added a clever design element in the form of a sleeve, and created a way for the coffee shop staff and their customers to connect.
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Unlock full credits and more with a Source + shots membership.
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POWA Abused News
This campaign uses augmented reality to apply bruises to the reporter to highlight the other pandemic, GBV. It cleverly communicates one message, while telling you another, which is what I found smart about it.
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- Agency Joe Public/Johannesburg
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Unlock full credits and more with a Source + shots membership.
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- Agency Joe Public/Johannesburg
Credits
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- Agency Joe Public/Johannesburg
Rape Crisis SA The Rape Page
Another example of a campaign [through Ogilvy South Africa] that truly tries to help and empower, and uses the medium in an interesting way. Very insightful.
Salvation Army Winter Drive
Salvation Army’s 'If it doesn’t fit, donate it' campaign [through The Odd Number] is visually impactful, and able to draw emotion from the viewer.
National Geographic Kids: London; Boulder; Orlando
National Geographic Kids, [from Fox P2 South Africa], is also doing what they do well. The print campaign uses intriguing images and a well-crafted line that makes you think.
