Cannes Lions 2026: Film, Titanium, Glass and SDG winners

Film Lions

This year the Film Lions jury was headed by Pelle Sjoenell, former Worldwide CCO of Droga5 and BBH, and now Worldwide CCO of new endeavour, NLS [and one of shots magazine's recent cover stars] who, after acknowledging that Film was the first and only category to be awarded at Cannes Lions from 1953 until 1992, said, "And I think it will be the last category, too, because everything eventually comes down to film." He went on to say that they saw different trends, with AI "being used to celebrate and elevate humanity", and also commenting that "humour is back, in all its forms."

The Grand Prix for 2026 was awarded to two spots from Mother London's campaign for Claude; Can I Get a Six Pack Quickly, and How Can I Communicate Better With My Mom? which were directed by Jeff Low through Biscuit Filmworks. Of the spots, Sjoenell said that the jury thought the campaign was like "corporate aikido, with wit and craft in every frame," and that "the humour was incredible, with nuance and detail."

Above: The 2026 Grand Prix-winning work for Claude, from Mother London. 

Elsewhere there were eight gold Lions awarded;

• Try Oslo, for IKEA
• Heimat TBWA\Berlin's four-spot campaign for Hornbach's No Project Without Drama
• Life 360 I Think of You Dying, through Alto New York
• Apple x Bad Bunny's Super Bowl Halftime Show
• A third film from the Claude campaign, A Time and a Place
• BBH London's Missing People
• Grey Mexico's Bullet Machine, for La Union Newspaper
• Coinbase's Your Way Out through Isle of Any New York. 

A further 14 silver and 26 bronze Film Lions awarded, the full list of which can be seen here. 

Above [left to right]: Jury presidents Kazoo Sato, Chief Creative Officer and CEO of Earth Centric Design, Chaka Sobhani, Global CCO at TBWA\Worldwide, Cannes Lions Chairman Phil Thomas, Pelle Sjoenell, and Monique Nelson, Executive Chair at UWG.

Titanium Lions

This year's Dan Wieden Titanium Lions saw the Grand Prix heading to Australia and Leo Sydney for its campaign for Suncorp Insurance called Haven. "The joy of Titanium," said Chaka Sobhani, Global CCO at TBWA\Worldwide and this year's Titanium jury president, "is the diversity of creativity that you see," adding, "the theme of this year's festival, 'what next for creativity', was our guiding light."

"If this idea didn't exist, would we miss it?"

The Suncorp campaign, which uses huge swathes of data to help homeowners understand where their houses are vulnerable to natural disasters, was described as "a brilliant piece of work and a game-changer in the insurance business."

Sobhani went on to say that the jury asked itself, "if this idea didn't exist, would we miss it?"

Above: Titanium Grand Prix 2026, Suncorp's Haven.

Four other Titanium Lions were awarded, and the full list can be seen here.

Grand Prix for Good

With charity and PSA ads unable to win Grands Prix in any of the main categories across the Cannes Lions event, this category takes all of the gold Lion winners from charity brands from across the week to find out who get the top prize. 

Judged by the Titanium jury the award was given to 600K Network for Comando Con Venezuela, with Sobhani commenting, "We talk a lot about bravery at Cannes, but the thing that really hit home was that this [situation] genuinely felt like there was no hope, and this was an example of creativity unlocking hope."

The campaign, which saw the mobilisation of hundreds of thousands of Venezuelan people to fight the political corruption of the country's election, was created by Rainbow Lobster Mexico City and Comando Con Venezuela Caracas and, said Sobhani, "put a real spotlight on a country and a situation the world didn't know about."

Above: 600K Network for Comando Con Venezuela.

Glass: The Lion for Change

Headed by Monique Nelson, Executive Chair at UWG, the Glass Lion jury this year awarded the Grand Prix to ArtPlan Sao Paulo for it's campaign for Idomed and Instituto Yduqs, Nigrum Corpus, which was 'a study of the disease that still affects  many doctors when treating Black people; racism'. 

"Groundbreaking, remarkable and beautiful."

A beautiful, immersive book which educated doctors about the lack of awareness of in-built bias towards white people, Nelson the campaign, "has the power to affect two billion people around the world," and that it was "groundbreaking, remarkable and beautiful."

A gold Lion went to New Zealand and Motion Sickness Auckland for its campaign for Whānau Ora, The Māori Call.

Above: Glass Lion Grand Prix winner, Nigrum Corpus.

The full list of Glass Lion winners can be seen here.

Sustainable Development Goals Lions

Kazoo Sato, Chief Creative Officer and CEO of Earth Centric Design in Japan was this year's SDG jury president and said the jury was, "looking for work able to create positive change long after the campaign is over." 

The jury awarded the Grand Prix to The Partnership Agency Nairobi for its campaign for Too Good, Paid Sick Leave for Cows, which created a mechanism to compensate Kenyan dairy farmers when their cows were given antibiotics and, therefore, the milk from those cows was unable to be used, meaning the farmers earned less money. 

It is the first Grand Prix ever awarded to Kenya in Cannes Lions history and, said Sato, "was almost an unanimous decision."

Two other gold Lions were awarded, another for Motion Sickness Auckland's The Māori Call, and one for Serviceplan Munich's The Period Uniform, for Somos Martina. 

Above: Too Good's Paid Sick Leave for Cows

The full list of SDG winners can be seen here.