Ciclopes switches gears

Agency Graficalismo, el-Hey and director Marco Espirito Santo have collaborated to launch this soulful spot for Ciclopes, a city-wide community project supporting underprivileged youths' mobility through a network of bicycle hubs in Lisbon, Portugal.  

Framed through the lens of an impassioned Baptist sermon from the US South, the film comprises an upbeat montage of the Lisbon youth who’ve benefitted from the bicycle initiative.  

Through joyful, vibrant footage and a spirited choral soundtrack, Santo captures the power that community projects like Ciclopes have to make real change in the lives of young people and keep them moving in a positive direction.