Corona encourages recycling by removing bottles from its ads

Corona's new global brand campaign debuts in print, OOH and online media in several countries. With Coronaless, for the first time, Corona removes images of its bottles from communications.

The campaign, created by DAVID São Paulo and DAVID Bogota, is made up of five different pieces that praise nature and portray a landscape of beach, sun and heat, an environment that is very characteristic of the Corona brand.

Corona – Coronaless

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Agency DAVID/Sao Paulo

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Agency DAVID/Sao Paulo
Ad Agency DAVID/Bogota
Global Chief Creative Officer/Partner Pancho Cassis
Global Chief Operating Officer Sylvia Panico
Executive Creative Director Edgard Gianesi
Executive Creative Director Renata Leao
Creative Director Fabricio Pretto
Creative Director Rogerio Chaves

Art Director Felipe Revite
Copywriter Filipe Rosado
Production Fernanda Peixoto
Production Leticia Brito
Executive Producer Joao Luz
Line Producer Rafael Pinto

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Each of the advertisements, despite indicating the situation of beer consumption on the beach, is without the famous bottle of the brand.

The title We Returned the Bottle of this Ad. Returns Yours explains the concept and encourages people to dispose of empty Corona packaging correctly, without polluting beaches and oceans.

The campaign is running in Germany, Uruguay and Brazil.