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For Nada Es Para Siempre, production company Agüita and director, Elias Lopez explores the emotions evoked by this phrase and give it a Pop visual twist. 

It’s a world in a constant state of emergency, Danna Paola and her group of friends are part of a counterculture that celebrates the impermanence of things. Everything comes to an end; nothing lasts forever. They embrace the opportunity to turn the page on relationships and lifestyles. Emerging from a parallel world, Santa Fe Klan eventually joins this group, which welcomes chaos with open arms.

Danna Paola & Santa Fe Klan – Nada Es Para Siempre

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Elias Lopez is an up-and-coming director quickly earning recognition as a fresh and exciting voice in the current music video scene. His work exists at the intersection of Mexico and the Los Angeles zeitgeist. With a daring visual aesthetic and compelling storytelling, Lopez captures the essence of youth, impermanence, and counterculture. His cinematic approach blends a stylised documentary sensitivity, creating authentic narratives.

Agüita is a rapidly growing production company in the industry, recognised for its elevated visuals and distinct creative versatility. With a multicultural roster of both emerging and established talent, the team thrives on pushing the boundaries of visual storytelling. 

Committed to fostering new voices and fresh perspectives, Agüita champions talent that challenges conventions, redefines contemporary visuals, and crafts narratives that are both authentic and forward-thinking.

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