DAZN changes the game

DAZN – Game. Changed.

Credits

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Agency dentsu mcgarrybowen/London
Production Company MPC/London
Director Donal O'Keeffe

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Credits

powered by

Agency dentsu mcgarrybowen/London
Production Company MPC/London
Director Donal O'Keeffe
Executive Producer James Niklasson
Post Production MPC/London
Chief Creative Officer Simon Lloyd
Post Producer Chloe Ensor

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Let's get this out of the way from the top - Stephen Graham is a national treasure and having him provide a VO makes any ad 1000x better.

That being said, this exhilarating spot from leading global sports streaming service DAZN is pretty darn good regardless, getting under the skin of everything a boxer goes through inside and outside the ring.

Created by Chris Landy and Colin Smith from dentsumcgarrybowen and directed by Donal O’Keeffe through MPC London, the spot is a cheerleader for the new brand platform - Game. Changed. - new creative focusing on the ways in which the brand is innovating to liberate sports fans from the restrictions of previous technology and business models.

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“Our new Game. Changed. campaign defines what DAZN stands for as a brand," comments DAZN’s Chief Subscription Officer, Ben King. "We’re incredibly excited to introduce DAZN to the UK & Ireland, our home turf, with this creative campaign that showcases our commitment to bringing fans closer to the heart of sport with this emotive, story-led advertising.”

Brendan Taylor, Managing Partner at dentsumcgarrybowen, adds: “DAZN is offering something different in bringing its unique platform to the UK & Ireland. We wanted to tell this story through the lens of a boxer, and bring to life what it really takes to push the sport on and break new ground. To change the game, both on and off the field.”