Defy Expectations with Martell Blue Swift

Production company UnderWonder Content turns the centuries-old world of cognac on its head with an elaborate, part period-piece spot for Martell Blue Swift cognac.

Directed by UnderWonder Content Director Tanu Muiño, the ad features a sophisticated, modern narrator navigating a lavish, centuries-old mansion, where period characters and their ornate vintage surroundings emphasise the archaic nature of traditional cognac house customs.

The narrator humorously points out that Martell, the oldest of the great cognac houses, was bold enough to create a spirit so innovative it can't even be called a cognac due to ancient European regulations. He emphasises that “every drop is crafted with the quality we’ve perfected since 1715.” He then escapes the period setting through a door, revealing a sleek, modern gathering of well-dressed celebrants enjoying Martell Blue Swift. The spot concludes with the spirit's tagline: Martell Blue Swift - Defy Expectations.

Martell Cognac – Defy Expectations

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Production Company UnderWonder Content
Director Tanu Muino

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Credits

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Production Company UnderWonder Content
Director Tanu Muino
Executive Producer Frank Borin
Executive Producer Ivanna Borin
Editorial Church Edit
Post Producer Kylie DeVries
Executive Post Producer LauRenn Reed
Post Production Harbor Picture Company/NY

Color Producer Maxwell Hudson
Colorist Toby Tomkins
Executive Producer Jesse Schwartz
Head of Production Tia Perkins
Compositor Molly Intersimone
Motion Designer David Soto
Executive Color Producer Nadia Dabibi
Head of Color Production Charlie Morris

Sound Designer/Audio Mixer Glen Landrum
Executive Sound Producer Lauren Boyle
Audio Producer Brian Wilkowski
Music Human Music & Sound Design/USA
Executive Producer James Dean Wells
Music Producer Nicole Riolo
Composer/Sound Designer Morgan Visconti
Creative Director Morgan Visconti

Production Service Company Chelsy
Executive Producer/Partner Dieter Lembcke
Producer Robert Katz
Production Designer Helen Gadjilova
DP Nikita Kuzmenko
Editor/Partner Mah Ferraz
Editor Arie Abraham
Assistant Editor Logan Tarter

Color Producer Sarah Banks
Senior Producer Carlos Herrera
Composer Edmond Dunne

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“The Martell campaign was a dream come true for Tanu, as her visual vocabulary is inspired by the decadence of Baz Luhrmann and Wes Anderson. This project allowed her to flex her comedic muscles in a setting reminiscent of her favourite TV show, The Great,” says Ivanna Borin, Owner and Executive Producer of UnderWonder Content.