Kia launch the K4 in new campign
Adrian Villagomez directs Kia’s launch campaign for the new K4, produced by Fela.
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Production company Fela has produced the latest Kia campaign, out of creative agency Innocean.
Directed by Adrian Villagomez, in his first collaboration with Fela, the campaign highlights the K4’s unique features and appeals to a generation aiming to make a statement.
The beautifully crafted spots are filled with dynamic visuals, striking a perfect balance between sophistication and fun. The innovative K4 is portrayed as eye-catching and fresh, with a look, persona, and character all its own. Equipped with wireless features including Apple CarPlay and Android Auto, plenty of extra space, and various interior hues to choose from, the K4 encourages drivers to be defiantly original.
The Gorillaz song New Gold, featuring Tame Impala and Bootie Brown, plays across the campaign’s spots.
Kia – K4 Cargo Space
Kia – K4 Cordless
Kia – K4 Illuminate
Kia – K4 Stand Out
