DISCO’s bronze badass
The legal tech brand’s new campaign introduces a statuesque statue with a message.
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Credits
powered by
- Agency BigSmall/London
- Production Company Biscuit Filmworks/UK
- Director Clay Weiner
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Credits
powered by
- Agency BigSmall/London
- Production Company Biscuit Filmworks/UK
- Director Clay Weiner
- Executive Producer Samantha Chitty
- Head of Production Polly du Plessis
- Editing Stitch
- Editor Gareth McEwen
- Post Production/Color Black Kite Studios
- Audio Post Jungle Studios
- Sound Ben Leeves
- Producer Jules Coetzee
- DP Fabian Wagner
- Production Designer Sam Riley / (Production Designer)
- Post Production Chris Grey
- Creative Director Will Flack
- Creative Partner Tom Evans
- Designer Jonty Harbinson
- Managing Partner Matt Edwards
Credits
powered by
- Agency BigSmall/London
- Production Company Biscuit Filmworks/UK
- Director Clay Weiner
- Executive Producer Samantha Chitty
- Head of Production Polly du Plessis
- Editing Stitch
- Editor Gareth McEwen
- Post Production/Color Black Kite Studios
- Audio Post Jungle Studios
- Sound Ben Leeves
- Producer Jules Coetzee
- DP Fabian Wagner
- Production Designer Sam Riley / (Production Designer)
- Post Production Chris Grey
- Creative Director Will Flack
- Creative Partner Tom Evans
- Designer Jonty Harbinson
- Managing Partner Matt Edwards
In this fun spot, created for DISCO software by London agency BigSmall and directed by Clay Weiner, through Biscuit, we meet Lady Justice, a feisty woman who's not one to sit around thinking “one day my plinth will come”.
She's an independent icon on a mission – to get right off her plinth and go tell lawyers to “Law Better” by upgrading to the tech brand’s AI-enabled legal software.
Roused to action by the sight of office-bound attorneys struggling with slow, outdated systems, Lady J imparts such pithy comments as, “if you don't have DISCO I can only assume that you hate your families and don't wanna go home.”
Pretty blunt for somebody who's supposed to symbolise fairness and impartiality, but an amusingly direct piece of marketing spiel.
