EE takes the turmoil out of tech

Created by Saatchi & Saatchi London this new campaign is designed to show how EE has the tools and services to support families as they navigate the often tumultuous world of tech.

There are two 30-second spots, both directed by Daniel Wolfe through Love Song, and once again the campaign uses a classic track as the backdrop to the action, this time The Prodigy's Out of Space. 

In Tech Turmoil [above] we see people struggling to find the right tech for their households before finally come to a resolution using the EE Tech Store. In Panic Mode [below] we witness parents stressed and confused as they attempt to find gifts for their children and get to grips with the different gaming products and jargon. It’s only after visiting the EE Game Store that they find some harmony. 

“For those that understand it, the world of tech and gaming can be complex," said Will John, Executive Creative Director at Saatchi & Saatchi. "And for those that don’t, it can be impenetrable. All the jargon, options and opinions ramp up the pressure causing chaos and confusion. We wanted to capture that sense of tech turmoil and panic, positioning EE as the trusted guide to help people navigate it all”.