Enjoy a Glenlivet on Fathers Day

The Glenlivet scripts were written by AI. Pulling down from what’s known about a fathers relationship with their children (assuming that Dad’s only chat to their sons, for example).

Naturally the inputs are all based on times gone by when fathers were stoic, distant worker drones, more concerned with other matters than their relationship with their children.

OB Management didn’t tell the cast what content or scripts they would be reading, until the day, or more importantly who wrote it! We cast the net far and wide to find ‘real people’ who we felt would provide an interesting counterpoint to the typical image of the ‘Dad’ and also interject with informed commentary on what they were presented with. 

The casting process was lengthy and in depth, with director Trevor Gourley putting them totally at ease so as to get the most honest responses, whilst also driving the conversation forward.

Director summary: "When OB and Trevor Gourley first started chatting with Dave Day at CP+B London, they felt that the project was timely not just because of the AI component, but because it was also making a point about masculinity at a moment when people are starting to really examine what that is, especially in its more toxic forms. And while we've seen a ton of recent campaigns using nascent AI technology, like ChatGPT and Midjourney, Gourley was drawn to this project because it took the piss out of AI a bit. Gourley thinks we should make fun of AI for as long as possible, as it's only a matter of time before it can fight back and vaporise us."

"Gourley who usually directs comedy, at the outset of this project he and his team all thought that this would be a case of pointing and laughing at AI's shortcomings in a way that was more broadly funny. But as you can see when you watch the finished piece, it really evolved into something that had a ton of layers and different emotional notes. There's certainly some fun to be had when you look at the antiquated scripts that AI spat out when asked to write a whiskey commercial, but there's also some moments of warmth, honesty, vulnerability and reflection that OB, or at least Gourley, didn't necessarily anticipate from the start. That's the nature of working with real people, though, and credit to Dave Day and Helen Cliffe at CP+B, and the client for riding that wave and letting them reveal the direction of the film to the OB team.