ESPN launches new commercial featuring Jon Rahm
SportsCenter Anchor Steve Levy, ESPN Commentator John Sutcliffe, and Florida mascot Albert the Gator are featured within the spots.
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Reigning Masters Tournament Champion Jon Rahm is making his This is SportsCenter commercial debut in Hazard, just days before he looks to defend his title in Augusta, GA.
The spot from agency Arts & Letters will be live across ESPN platforms during the week of the tournament and run through April 28.
Hazard features both English and Spanish-language spots, continuing to keep the ESPN Hispanic audience at the forefront. The spot will also air across ESPN’s platforms internationally. The Spanish-language spot features ESPN Commentator John Sutcliffe, while the English-language version includes ESPN SportsCenter Anchor Steve Levy.
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Kenny Herzog
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Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Kenny Herzog
- Edit Company XYZ (In-House at Arts & Letters/Richmond)
- VFX Company Blacksmith VFX/New York
- Sound Design/Audio Post Barking Owl
- Executive Creative Director Charles Hodges
- Executive Creative Director Molly Jamison
- Creative Director Andrew Kong
- Creative Director Chris Kim
- HP Lisa Gatto Setten
- Executive Producer Calleen Colburn
- Senior Producer Andrea Rodriguez
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Production Designer Dan Ouellette
- DP Eric Steelberg
- Executive Producer Whitney Green
- Executive Producer Ryan Dunstan
- Producer Rob Rosko
- Senior Producer Lauren Galanides
- Editor Pat Blumer
- Assistant Editor Stuart Mauck
- Flame Lead Hannah Wilk
- Executive Producer Nicole Saccardi
- Colorist Tim Masick
- Color Producer Ryan Moncrief
- Sound Designer/Audio Mixer Elizabeth McClanahan
- Executive Producer Ashley Benton
- Associate Producer Jenna Pangilinan
- Creative Director Kelly Bayett
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Kenny Herzog
- Edit Company XYZ (In-House at Arts & Letters/Richmond)
- VFX Company Blacksmith VFX/New York
- Sound Design/Audio Post Barking Owl
- Executive Creative Director Charles Hodges
- Executive Creative Director Molly Jamison
- Creative Director Andrew Kong
- Creative Director Chris Kim
- HP Lisa Gatto Setten
- Executive Producer Calleen Colburn
- Senior Producer Andrea Rodriguez
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Production Designer Dan Ouellette
- DP Eric Steelberg
- Executive Producer Whitney Green
- Executive Producer Ryan Dunstan
- Producer Rob Rosko
- Senior Producer Lauren Galanides
- Editor Pat Blumer
- Assistant Editor Stuart Mauck
- Flame Lead Hannah Wilk
- Executive Producer Nicole Saccardi
- Colorist Tim Masick
- Color Producer Ryan Moncrief
- Sound Designer/Audio Mixer Elizabeth McClanahan
- Executive Producer Ashley Benton
- Associate Producer Jenna Pangilinan
- Creative Director Kelly Bayett
Florida Gators mascot Albert the Gator plays a key role in the creative, as Rahm’s golf ball lands in the ESPN breakroom, coincidently right near Albert. Does Rahm play the ball or take the drop?
“You never know what obstacles you might face on any given day at ESPN,” said Seth Ader, Vice President of Brand Marketing at ESPN. “One day you can grab your cup of joe with ease, and the next, Albert the Gator stands in your way.”
Hazard was developed in collaboration with Arts & Letters Creative Co.
Rahm is the second athlete to be featured in a This is SportsCenter spot in 2024, shortly following UFC flyweight Brandon Moreno, who starred in Elevator in March. The iconic campaign returned in 2023.
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