Flexa Creations features dream home in new campaign

Helena Burt, Brand Manager at AkzoNobel: 'We are delighted to present this campaign for Flexa Creations paint to our audience in this refreshing and distinctive way. We truly want to inspire people and encourage them to take that first step toward creating their dream home. We often find that it remains a dream because it can seem daunting to paint your wall in that color you just saw in that boutique hotel where you stayed. What if it doesn't turn out as beautiful as you had hoped? Flexa Creations is easy to apply, and the rich and vibrant colors are guaranteed to exceed your expectations. We are confident that consumers, once they have seen our campaign, will be inspired to start painting and experience the magic of Flexa Creations.'

Tolga Büyükdoganay, Chief Creative Officer at Ogilvy: 'With the launch of this campaign, we are bringing attention to the surprising effect that the quality of Flexa Creations paint has on your walls in a surprising way. It's not a campaign that follows the familiar rules of the paint category. Instead, it's a concept worthy of, for example, a beauty campaign. It's great that our client has the courage to stand out with a campaign that introduces a new perspective to the world of paint.'"