This HMH campaign is ready for every body
According to a study from Deloitte, women are making 80% of household healthcare decisions.
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According to a study from Deloitte, women are making 80% of household healthcare decisions.
As healthcare companies work to make care more equitable, many have been slow to increase focus on women’s health. In response, Hackensack Meridian Health (HMH) has launched a new campaign in partnership with its creative agency of record, Doner, entitled Ready for Every Body.
To show there’s no women’s health without care for each woman, the campaign introduces a new way to engage with women about their health. The print and OOH campaign acknowledges the broad spectrum of women HMH cares for, demonstrating how it creates a safe place for each and every one of them to feel seen and heard.
Using real patients, the images give a raw, unfiltered look into the vast differences and unique needs from woman to woman. HMH supports women through emotional and physical challenges alike, from anxiety and postpartum depression to periods and aging.
Credits
powered by
- Agency Doner/Detroit
- Production Company In-House at Agency
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Credits
powered by
- Agency Doner/Detroit
- Production Company In-House at Agency
- Senior Art Director Sarah Showers
- Creative Brian Nelson
- Creative Anthony Karogosian
- Creative Sarah Henry
- Production Brent Hodge
- Production Adina Lipsitz
Credits
powered by
- Agency Doner/Detroit
- Production Company In-House at Agency
- Senior Art Director Sarah Showers
- Creative Brian Nelson
- Creative Anthony Karogosian
- Creative Sarah Henry
- Production Brent Hodge
- Production Adina Lipsitz
Ready for Every Body highlights that full spectrum and underscores HMH’s commitment to personalised care. The campaign is live across print, OOH, social, and digital banners.
Bi-monthly long-form videos featuring HMH patients discussing an under addressed topic in women’s health will launch in the coming months.
“The Ready for Every Body campaign goes beyond one-size-fits-all women’s healthcare. From raw photography to a forthcoming documentary-style film series, we’re sharing unique health experiences, challenges, and victories straight from these women,” said Andrea Addesso, Vice President of Brand Strategy, Hackensack Meridian Health. “Everybody has a story, and, with this campaign, we’re showing all the ways HMH’s personalised care changes lives by advocating for all types of women, every stop of the way.”
“The healthcare industry is not influenced by women; it’s driven by women,” said David DeMuth, Doner CEO. “By working across the healthcare continuum, our team is dialled into the potential complexity women face while managing their health, and we overcome that with ideas that are relatable, personal and actionable.”
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