Francisco Paparella joins NOT NORMAL

Production company NOT NORMAL has announced that Francisco Paparella has joined as the company's Executive Producer, Partner and as a director, leading operations on the West Coast from its new Los Angeles base.

With over 20 years of experience in the industry, Paparella is a storyteller who blends film, advertising and directing actors to create impactful visual narratives. He has worked with some of the world’s most influential brands, including Nike, Nissan, Samsung, Coca-Cola, Pepsi and VW.

“Joining NOT NORMAL is a key step in my career," said Paparella. "This is a production company with a forward-thinking vision, committed to fresh and challenging ideas in an ever-evolving market. I believe in the active role of directors in production, generating creative solutions in partnership with agencies and clients. Advertising is evolving, and we’re ready to leverage every technology available to push it to new heights.” 

Before joining NOT NORMAL, Paparella worked as a director at Landia for a decade, leading high-impact campaigns in the automotive, technology and lifestyle sectors. His arrival strengthens NOT NORMAL’s presence in the US market, adding his expertise and vision to the company’s DNA.

“Francisco is an exceptional talent with a unique vision," commented Charlie Berrizbeitia, Founder and Executive Producer of NOT NORMAL. "His ability to merge storytelling with top-tier direction will elevate our offerings in the US and help us build even stronger relationships in key markets like California and Texas.”