Jackie Bao signs with Biscuit Filmworks

Biscuit Filmworks has signed filmmaker Jackie Bao to its global directing roster, marking her first commercial representation.

Known for her expert pacing, performance direction, and thoughtful composition, Bao crafts visually authentic and emotionally resonant stories.

Her most recent commercial project for Tommy’s, the UK pregnancy and baby charity, highlights the lasting emotional impact of baby loss. Created with Special London, the campaign uses shadows and reflections of children playing—one missing its matching child—to illustrate the profound grief experienced by many parents.

Bao first gained attention as a director with The Myth, an award-winning film created with Wieden+Kennedy. Exploring themes of cultural identity and introspective storytelling, the project was a response to the rise in anti-Asian hate crimes post-Covid. Produced by Biscuit Filmworks, Bao served as both director and DP, with the film winning a Silver Film Lion at Cannes, AdColor’s Ad of The Year, a One Screen Award for Craft, a Webby, and a People's Voice Webby. Her brand collaborations include Nike, Ritual, Ralph Lauren, La Mer, and an Olympics campaign for Gillette Venus.

AAPI Heritage Month – The Myth

Credits

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Agency Wieden + Kennedy/Portland
Production Company Biscuit Filmworks/USA
Director Jackie Bao

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Credits

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Agency Wieden + Kennedy/Portland
Production Company Biscuit Filmworks/USA
Director Jackie Bao
Executive Producer Hayley Goggin
HP Orlee Tatarka
Senior Producer Mauricio Granado
Creative Director Isaiah Seret
Managing Director Shawn Lacy

Head of Production Sean Moody
Edit Company Joint Editorial (In-House at Wieden + Kennedy)
Editor JB Jacobs
Executive Producer Kathleen Russell
VFX Company Joint Editorial (In-House at Wieden + Kennedy)
Creative Director Stefan Smith
Executive VFX Producer Nirad (Bugs) Russell
Music Company Walker

Executive Producer Sara Matarazzo
Executive Producer Stephanie Pigott
Senior Producer Danielle Soury
Executive Producer Jordan Passman
Audio Mixer Natalie Huizenga
Composer Natalie Huizenga
Senior Producer Kevin Breheny
Colorist Tom Poole

Audio Producer Louise Woodward
Executive Producer Jordana Freydberg
Production Supervisor Han Yan
DP Jackie Bao
Production Designer Hanrui Wang
Assistant Editor Zong Ling Chua
HP Catherine Liu
Senior Post Producer Jennifer Greenfield

VFX Artist Kevin Alfoldy
HP Catherine Liu

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Her narrative films have screened at Tribeca and HollyShorts, with her latest short, Just Kids, premiering at the Asian American International Film Festival and earning selections at the Austin Film Festival, Aesthetica, and Flux. Produced by Biscuit Filmworks, the film follows an ambitious Asian-American man shaped by his father’s immigrant experience who, through an unlikely elevator ride, gains a renewed sense of self.

Born and raised in Los Angeles, Bao studied Photography and Human Rights at Bard College before attending Carnegie Mellon and the American Film Institute for Cinematography. Beginning her career as a DP, she transitioned into directing, applying her eye for lighting and composition to every project. She remains passionate about the warmth of film and frequently shoots on 16mm.

“I have a profound respect for the Biscuit team and their directors,” said Bao. “They’ve shown such support and enthusiasm for me and my work, from The Myth to Just Kids; and collaborations with Isaiah Seret and Dan DiFelice have been powerful professional experiences. Everyone is so invested in the work they do, and they feel like family.”

Rupert Reynolds-Maclean, Managing Director at Biscuit Filmworks UK, commented: “Jackie and her collaborations with other Biscuit directors are great examples of mentorship that goes both ways. I’m immensely proud of our first UK project together for Tommy’s charity with Special Group London. It is the beginning of a close relationship between us and Jackie through the UK office.”

Shawn Lacy, Founding Partner of Biscuit Filmworks, added: “Partnering with Jackie on such impactful pieces has brought a fresh perspective to Biscuit. We’re excited for her to bring her skillset to more projects that are unexpected and push the boundaries of what advertising can be.”