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Prudence Beecroft joins Not Just Any
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The former Odelay Films MD steps into a managing director/EP role, bringing strategic leadership and a future-facing vision to the London-based content studio.
London-based content studio Not Just Any has appointed Prudence Beecroft as its new Managing Director and Executive Producer.
Previously Managing Director at Odelay Films, Beecroft brings extensive experience and a strong network across the entertainment and advertising industries.
Her appointment marks a new chapter for Not Just Any, which has built a reputation for delivering innovative content across film, television, and digital platforms in just two years.
“We are excited, delighted and honoured to welcome Prue to the NJA family,” said Aidan Gibbons, Executive Creative Director of Not Just Any. “Her passion and drive for creativity, future-forward thinking and desire for growth is completely in line with the NJA vision. In the last couple of weeks, she’s already proven herself to be not just any managing director and colleague, but also just an amazing human. We look forward to Prudence leading the company into its next chapter.”
During her time at Odelay Films, Beecroft led numerous award-winning projects, expanded the company’s portfolio, and collaborated with both high-profile clients and emerging talent. Her approach to fostering innovation and championing diverse voices aligns with Not Just Any’s focus on progressive storytelling.
“I wanted to join a company that felt very future-facing,” said Beecroft. “The last few years have proven that the live-action production landscape is changing, and I was looking for a team that had innovation, progressive capabilities and ambition to be at the forefront of technology. Enter NJA. It’s so energising seeing the previous campaigns produced by the global team; from stunning CG work, digital OOH, immersive tech, AR, MR and VR—all of it to complement the live-action arm at Not Just Any.
“It feels like a new breed of company that has progressive thinking at its core and that will 100% benefit our collaborators—whether that’s directing talent wanting to embrace new methodologies to keep their work ever relevant and cutting edge, or clients who want to maximise output and help create quality, engaging, reactive work. I am excited that Not Just Any has a strong place in the market and an incredible talent pool to back it up too.”
Nate Robinson, Founder and CCO of Ntropic, added: “From our very first meeting, I knew Prudence would be an incredible addition to this next chapter of Not Just Any. She brings a unique blend of high IQ, wisdom, and forward-thinking creativity that will help us realise our mission of crafting beautiful content while maintaining joy in the work we do. Not to mention, she’s an absolute ninja when it comes to tackling challenges with precision and grace. I’m thrilled to have her as a partner as we embark on this exciting new phase for NJA.”
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