Green & Black’s goes wild
In a fast-paced, raucous spot for the chocolate brand, Kim Gehrig dives into organic ingredients in an assault on the senses.
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Credits
powered by
- Agency VCCP/London
- Production Company Somesuch
- Director Kim Gehrig
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Credits
powered by
- Agency VCCP/London
- Production Company Somesuch
- Director Kim Gehrig
- Creative Ahmed Ellabib
- Editor Thomas Grove-Carter
- Post Production Time Based Arts
- Colorist Simone Grattarola
- Music Soundtree Music
- Sound Designer Anthony Moore
- Executive Creative Director Darren Bailes
- Creative Director Caroline Rawlings
- Creative Chris Russell
- Producer Edward Mueller
- Executive Producer Seth Wilson
- Producer Tom Gardner
- VFX Artist Stephen Grasso
- 3D Artist Oscar Gonzalez Diez
- Post Producer Jo Gutteridge
Credits
powered by
- Agency VCCP/London
- Production Company Somesuch
- Director Kim Gehrig
- Creative Ahmed Ellabib
- Editor Thomas Grove-Carter
- Post Production Time Based Arts
- Colorist Simone Grattarola
- Music Soundtree Music
- Sound Designer Anthony Moore
- Executive Creative Director Darren Bailes
- Creative Director Caroline Rawlings
- Creative Chris Russell
- Producer Edward Mueller
- Executive Producer Seth Wilson
- Producer Tom Gardner
- VFX Artist Stephen Grasso
- 3D Artist Oscar Gonzalez Diez
- Post Producer Jo Gutteridge
Punk rock and luxury chocolate aren't the most likely of bedfellows, but, as this terrific spot for Green & Black’s goes to show, sometimes organic can mean wild, raucous and untamed.
Pieced, or should we say slammed together by Somesuch's Kim Gehrig, Wildly. Deliciously. Organic. eschews the normally serene scenes of delicate food production and instead presents a wild, explosive, exciting montage of nature in action.
“We wanted to create a campaign that completely immersed you in the flavours of nature," states Caroline Rawlings, Creative Director at VCCP, the agency behind the spot. "Not the serene nature that we’re used to associating with organic food, but the wild, brutal, visceral, unadulterated nature where the best organic flavours are enjoyed. Not missing a drop of juice or a shard of nut. An assault on the senses.
"Kim got it straight away and her and her brilliant team made a film that exceeded all of our expectations of how a film made during a pandemic would end up.“
