Home Instead inspires 'A Better What's Next'

Home Instead, a global leader of in-home care for aging adults, has launch this heartfelt new campaign, titled A Better What’s Next, developed in partnership with FCB Chicago. 

The initiative is an invitation for families to reimagine what care can offer: hope, dignity, independence for aging adults, and peace of mind for their families.

As the campaign rolls out, Home Instead and FCB Chicago aim to inspire families to reimagine what it means to age at home. The creative campaign includes five national TV spots featuring the1966 track This is Where I Belong by The Kinks and extends across OOH, digital, social media, and audio platforms to reach audiences where they are. 

It’s a touching message for those balancing caregiving, family, and work, providing practical solutions for the journey ahead. Home Instead is not just reshaping perceptions of senior care—it’s redefining the journey itself, proving that with a little help, every family can find A Better What’s Next.