LIAKH helms Fy!'s first TV ad

AI-powered home and living marketplace Fy! is launching its first ever TV advertising campaign as part of its mission to help everyone feel great about their homes.

Created by Ourselves and directed and written by LIAKH through Spindle, this fun, first ever TV spot for AI-powered home and living marketplace Fy! highlights the transformative powers of making your home feel more like you.

Titled Less bland, more you, the 30-second hero film opens on a woman who is standing in her sparsely decorated and colourless living room. “Why?” she says to herself as she looks around unhappily at her drab surroundings.

But the “Why” soon turns into a rallying cry of “Fy!” as she uses the platform to decorate her home with cheerful pictures, rugs, curtains, cushions, and other homeware products. It ends with a voiceover saying: “To find thousands of products as individual as you, search Fy!”