Humanise Movement’s soulless city
In a clever campaign for the anti-boring-building initiative, Uncommon harnesses AI to emphasise the impact of uninspired architecture on mental health and the environment.
)
Credits
powered by
- Agency Uncommon/London
-
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Uncommon/London
- Creative Founder Nils Leonard
Credits
powered by
- Agency Uncommon/London
- Creative Founder Nils Leonard
Executed by Uncommon Creative Studio, this thought-provoking project from the Humanise Movement uses AI to draw attention to the impact of ugly architecture on public mental health.
Drawing from a vast database of imagery of modern buildings, the initiative reimagines six of Britain’s greatest landmarks, including Buckingham Palace & the Houses of Parliament, as boring, soulless buildings.
With 76% of Britons acknowledging the link between building aesthetics and mental well-being, UnLandmarks sparks a crucial conversation about preserving architectural integrity and promoting designs that inspire and uplift.
