Hyundai goes back to to future
It may not fly, but three out of three robots agree that this is the car of the future.
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Credits
powered by
- Agency Innocean Worldwide/Sydney
- Production Company Scoundrel
- Director Michael Spiccia
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Credits
powered by
- Agency Innocean Worldwide/Sydney
- Production Company Scoundrel
- Director Michael Spiccia
- Production Co. MJZ/London
- Editor Jack Hutchings
- Post Production Fin Design + Effects
- Head of Visual Effects/Executive Producer Alastair Stephen
- Sound Design Squeak E Clean Studios/Australia
- Music Turning Studios
- Executive Creative Director Wesley Hawes
- Creative Director Dan O'Connell
- Creative Mitchell Sutton
- Head of Strategy Karl Bates
- Account Services Vincent Pled
- Director of Integrated Production Craig Sloane
- Senior Integrated Producer Warrick Nicholson
- Designer Juliana Bacmaga
- Executive Producer Adrian Shapiro
- Executive Producer Kate Gooden
- DP Ross Giardina
- VFX Supervisor Justin Bromley
- CG Supervisor Simon Clarke
- VFX Producer Isabelle Howarth
- Colorist Ben Eagleton
- Creative Director/Sound Designer Simon Lister
- Head of Production Emma Hodge
Credits
powered by
- Agency Innocean Worldwide/Sydney
- Production Company Scoundrel
- Director Michael Spiccia
- Production Co. MJZ/London
- Editor Jack Hutchings
- Post Production Fin Design + Effects
- Head of Visual Effects/Executive Producer Alastair Stephen
- Sound Design Squeak E Clean Studios/Australia
- Music Turning Studios
- Executive Creative Director Wesley Hawes
- Creative Director Dan O'Connell
- Creative Mitchell Sutton
- Head of Strategy Karl Bates
- Account Services Vincent Pled
- Director of Integrated Production Craig Sloane
- Senior Integrated Producer Warrick Nicholson
- Designer Juliana Bacmaga
- Executive Producer Adrian Shapiro
- Executive Producer Kate Gooden
- DP Ross Giardina
- VFX Supervisor Justin Bromley
- CG Supervisor Simon Clarke
- VFX Producer Isabelle Howarth
- Colorist Ben Eagleton
- Creative Director/Sound Designer Simon Lister
- Head of Production Emma Hodge
From Innocean, a new campaign uses slick effects and CGI characters to show that the Hyundai Tuscon is a car of the future.
Three quadruped robots circle the Hyundai Tucson, examining all of its high-tech features. Although they get stumped by a left-behind dog toy, it seems like the Tuscon impresses the AI. With fantastic CGI and character design, the three robots of Tomorrow Wants Its Car Back have a distinct feel that makes them remarkable.
The commercial was by Scoundrel’s Michael Spiccia. Innocean developed the full campaign which included teasers and planned robotic 'glitches; across social media. Innocean Australia Executive Creative Director, Wes Hawes, said: “The phasing and reactive design of the campaign actually made it all the more impactful, with bots discreetly hidden in multiple channels, before being unleashed to stalk and infiltrate our own advertising and steal the Tucson back. It’s essentially a COVID era campaign - except you’d never know that."
