Jiffy Lube demonstrates how much they 'car' for cars
Creating a memorable conversation about car care, Jiffy Lube demonstrates how much they “car” for car in a new campaign with Doner.
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For over 40 years Jiffy Lube teams have been relentlessly dedicated to offering quick, quality oil changes and service. The experienced Jiffy Lube service centre teams are committed to taking care of customers and their cars, keeping millions of drivers moving on the road ahead each year. Jiffy Lube cares so deeply because they’re car people.
The brand shows they ‘car’ as they care about the little details such as transparent vehicle reviews, instant online estimates, complimentary vacuuming and window cleaning, and offering customers the choice to wait in their vehicle or relax in the lounge while their vehicle is being serviced. Jiffy Lube cares more because they car.
The car care category has traditionally focused on promoting products and services, as well as building trust to overcome consumer skepticism. Research shows those messages are no longer highly resonant. Jiffy Lube is focused on building an emotional connection with consumers, by presenting car and care as synonymous in the eyes of the brand.
Credits
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- Agency Doner/Los Angeles
- Production Company Furlined
- Director Ted Pauly
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Credits
powered by
- Agency Doner/Los Angeles
- Production Company Furlined
- Director Ted Pauly
- Post Production Wolfgang/Los Angeles
- Color Company 3/Los Angeles
- Colorist Jenny Montgomery
- Mixer Tony Del Bel
- Executive Creative Director Justin Bilicki
- Creative Director Joe Ciccarelli
- Executive Producer Mike Stark
Credits
powered by
- Agency Doner/Los Angeles
- Production Company Furlined
- Director Ted Pauly
- Post Production Wolfgang/Los Angeles
- Color Company 3/Los Angeles
- Colorist Jenny Montgomery
- Mixer Tony Del Bel
- Executive Creative Director Justin Bilicki
- Creative Director Joe Ciccarelli
- Executive Producer Mike Stark
The new campaign, Car More launched April 11 across TV, OLV, social, digital, and streaming radio. A 30-second spot highlights the brand’s commitment to care with Car More displaying technicians walking through the centre saying, “we car about cars.” A woman with a confused expression steps into the frame. “Are you saying car?” To which the technician replies, “That’s right, Claire. You know we’ll car for your car, like we car for our own. Some people think ‘it’s just an oil change, who cars?’ We do. We car.”
Jiffy Lube gets closer to real life moments of its customers, taking car of their cars as they go to a Zoo, listen to a sports event or simply get through their day. Please see below for quotes and team credits and let me know if you’d like to cover. Thank you!
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“In an industry where trust is so important, Jiffy Lube is setting a new standard by focusing on genuine care for customers and their vehicles,” said Suzanne Clerkin, Chief Marketing Officer at JiffyLube International, Inc. “This work demonstrates our commitment to trust with transparency, instant estimates and a number of complimentary services. Car More redefines what it means to go above and beyond for those who love, and care for, their cars.”
“It’s an honor to collaborate with Jiffy Lube, a great brand and category pioneer, today facing new challenges and disruption in the marketplace,” said David DeMuth, CEO of Doner. “Together, we’re setting the brand up for future success through a dynamic creative platform designed to establish a strong emotional connection and drive memorability, a key factor in creating routines and driving loyalty.”
