Kinsale Shark Awards 2016: The Winners

The 54th Kinsale Sharks International Creative Festival was held this weekend (22nd - 24th September), in the magical Harbour town of Kinsale, Ireland.

In her speech before Saturday’s Award ceremony kicked off, Honorary President and overall jury chair, Susan Hoffman, Global ECD Wieden + Kennedy said: “There’s a lot of passion here, a lot of focus on creativity and on craft - which I love.  It’s about the people, everyone should remember that and keep it that way.”

She also called on brands to use creativity to make the world a better place, and said that brands and the creative industry have a voice that can influence for the better. 

Winners were awarded from Argentina, Australia, Belgium, Canada, France, Ireland, Sri Lanka, The Netherlands, UK and USA.

The Grand Prix was awarded to Publicis London for Tourism Ireland’s Design entry for ‘Door of Thrones’.

BBDO won Irish Agency of the Year, International Agency of the Year and Network of the Year.  In New Directors, Benjamin Cleary won Best Irish Director for his Oscar-winning film, ‘Stutterer’, whilst Sarah Clift won Best International Director for ‘La Madre Buena (The Good Mother)’.

Gold awards in Film went to AMVBBDO for Dixons Carphone ‘Spare the Act’, Another Film Company for Warburtons ‘The Giant Crumpet Show’, Irish International BBDO for Road Safety’s ‘Anatomy of a Split Second’, PRETTYBIRD for T-Mobile’s ‘Restricted Bling’, The Devil You Know for The Paris Opera’s ‘Figaro’ (directed by Bret Easton Ellis nonetheless!) and Wieden + Kennedy for Nike’s ‘Last’.

In Film Craft, Framestore won Gold in Best Animation for Sainsburys’ ‘Mogs Christmas Calamity’, as well as SONNY London for H&M’s ‘David Beckham’, Quad Productions won for Road Circulation Security ‘Shockwaves’, AMVBBDO for Dixons Carphone ‘Spare the Act’, Irish International BBDO for Road Safety’s ‘Anatomy of a Split Second’ and The Works Sydney for MND Australia’s ‘Fading Symphony’

In Short Film and Music Video, Best International Music Video was won by PRETTYBIRD for Beyonce’s ‘Formation’.  They also picked up two Gold awards in Music Video Craft for Coldplay’s promo ‘Up and Up’, for Best Idea and Best SFX. Work Editorial won Best Editing for Massive Attack’s ‘Voodoo in My Blood’ and in Short Film, Sarah Clift’s ‘The Good Mother’ won four Sharks for Best International Short Film, Best International Director, Best Casting and Best Idea.

The Design category awarded MPC for Sky Arts ‘Rebrand Idents’, Publicis London for Tourism Ireland’s ‘Doors of Thrones’ as well as the Grand Prix, ROSAPARK for Europcar’s ‘Carousel of Dreams’, Zulu Alpha Kilo for Harley Davidson’s ‘A Harley Davidson Café’, and Failte Ireland, Dunbrody Famine Ship for ‘Failte Ireland, Dunbrody Famine Ship’.

In Print and Outdoor, Gold awards were won for ROSAPARK for Brother’s ‘You Never Label Once’, BBDO New York for Autism Speaks ‘The World of Autism’, TBWA Sri Lanka’s Ceylon Newspaper ‘Afterlife’, Publicis London ‘Door of Thrones’ for Tourism Ireland, BETC for Orangina’s ‘The Upside Down Can’, AMVBBDO for V&A’s ‘Imaginary Friends’ and BBDO New York for Footlocker’s ‘Play my Tweet’.

All of the award-winning films can be seen (with full credits) by members here.

Creative Social curated this year’s Festival speaking programme with key themes focusing on truth, being brave, failure is good, collaboration is key, leaning into fear and the importance of craft.