London Symphony Orchestra unweaves a tangled web
The British ensemble announces its 2023/24 season with a visually-striking spot highlighting the connection between the orchestra and its conductors.
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Credits
powered by
- Agency Superunion/London
- Production Company XK Studio
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Credits
powered by
- Agency Superunion/London
- Production Company XK Studio
- Creative Director Lukas Vojir
- Creative Director Alexa Sirbu
- Producer Yanika Chauhan
- Executive Creative Director Stuart Radford
- Designer Adam Tickle
Credits
powered by
- Agency Superunion/London
- Production Company XK Studio
- Creative Director Lukas Vojir
- Creative Director Alexa Sirbu
- Producer Yanika Chauhan
- Executive Creative Director Stuart Radford
- Designer Adam Tickle
In collaboration with creative agency Superunion, the London Symphony Orchestra has released this captivating short film through XK Studio, to promote its upcoming season at London’s Barbican Centre and St Luke’s.
Set to the sound of Ravel’s Daphnis et Chloé Suite No 2, the spot, titled Strung Together, explores the connection between the Orchestra’s musicians and conductors, using motion-captured recordings of the conductor's movement during a performance.
The creative opens with a tangled ball of computer-generated metallic strings, each representing a musician in the Orchestra. As the music plays, the conductor’s motion-captured movements reverberate through the tangled golden mass, slowly unraveling it into a neat, fan-shaped formation, inspired by the shape of the seating arrangements at the Barbican Centre.
