McDonald’s tree-mendously sweet spot
DDB Warsaw’s holiday campaign for McDonald’s Poland shows that size really doesn’t matter when it comes to choosing the perfect Christmas tree.
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Credits
powered by
- Agency DDB/Warsaw
- Production Company Dobro
- Director Sebastian Panczyk
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Credits
powered by
- Agency DDB/Warsaw
- Production Company Dobro
- Director Sebastian Panczyk
- Post Production Platige Image/Poland
- Sound Juice
- Executive Producer Sławek Jurasz
- Producer Ania Mogilnicka
- DP Piotr Sobocinski
- Editor Wojtek Wlodarski
- Colorist Piotr Sasim
- Creative Mateusz Gaca
- Creative Pablo Dominguez Agregan
- Creative Director Zuzanna Duchniewska-Sobczak
Credits
powered by
- Agency DDB/Warsaw
- Production Company Dobro
- Director Sebastian Panczyk
- Post Production Platige Image/Poland
- Sound Juice
- Executive Producer Sławek Jurasz
- Producer Ania Mogilnicka
- DP Piotr Sobocinski
- Editor Wojtek Wlodarski
- Colorist Piotr Sasim
- Creative Mateusz Gaca
- Creative Pablo Dominguez Agregan
- Creative Director Zuzanna Duchniewska-Sobczak
You can’t really go wrong with Stevie Wonder’s soaring, sentiment-rich vocals telling the story of One Little Christmas Tree, and this cute spot nicely illustrates the message that even something that comes up a bit on the small side can bring joy.
Directed Sebastian Pańczyk, through DOBRO, Choinka, (Polish for Christmas tree, plural; choinki), shows a little lad out choosing a tree with his family turning down a host of larger, bushier versions to choose a straggly little offering.
Although this results in his dad suffering a smidge of pine envy when their tree doesn’t measure up to another dad’s impressive woody specimen, ultimately, the boy’s choice proves to be the right one when they manage to squeeze the slimline tree-topped car into a Maccy D drive-through.
