MTEL's heartfelt hesitations
The mobile network turns conversation filler into a brand-defining feature in a playful, slice-of-life spot directed by Dan French.
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Credits
View on- Agency TBWA/Zurich
- Production Company Simon & Paul
- Director Dan French
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Credits
View on- Agency TBWA/Zurich
- Production Company Simon & Paul
- Director Dan French
- Editor Jack Singer
- Colorist Jonny Tully
- Audio Vibe/LONDON
- Production Service Shelter.film
- Executive Producer/Partner Simon Fessler
- Producer Fabian Weigt
- Production Designer Julija Fricsone-Gavriss
- DP Jake Scott / (DP)
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Credits
powered by- Agency TBWA/Zurich
- Production Company Simon & Paul
- Director Dan French
- Editor Jack Singer
- Colorist Jonny Tully
- Audio Vibe/LONDON
- Production Service Shelter.film
- Executive Producer/Partner Simon Fessler
- Producer Fabian Weigt
- Production Designer Julija Fricsone-Gavriss
- DP Jake Scott / (DP)
Directed by Simon&Paul's Dan French in collaboration with TBWA\Zürich, this lighthearted spot for mobile network MTEL plays on the pauses in phone calls to champion mobile network flat-rate plans.
From flirtatious exchanges to life-changing news, the initiative dives into intimate, everyday interactions shared over the phone, cleverly weaving the ‘Eeehm’ sound into the brand’s audio identity.
Focusing on the small moments in conversations that usually go unnoticed, the campaign highlights how MTEL’s users can take their time to talk without worrying about call limits.
