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Mtel – All the Time in Your World

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Directed by Simon&Paul's Dan French in collaboration with TBWA\Zürich, this lighthearted spot for mobile network MTEL plays on the pauses in phone calls to champion mobile network flat-rate plans. 

From flirtatious exchanges to life-changing news, the initiative dives into intimate, everyday interactions shared over the phone, cleverly weaving the ‘Eeehm’ sound into the brand’s audio identity. 

Focusing on the small moments in conversations that usually go unnoticed, the campaign highlights how MTEL’s users can take their time to talk without worrying about call limits.

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