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Superloop – Planking

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Remember planking? The 2010's craze that involved strong-bodied japesters keeping impossibly straight in precarious positions? Well, Leo Burnett Sydney does, and they've used it to cheekily demonstrate the archaic speeds of some Aussie internet users.

Promoting ISP provider Superloop's upgrade in downloads, this chucklesome new film takes the aforementioned meme to signify its key fact:  many Australian households are using internet plans with speeds an average American family was using 12 years ago.

Directed by HoovesGustav Sundström, replete with his sprinkling of the surreal, the spot not only catches the attention with its deadpan performances but also smartly delivers its message in a tight, funny 30-seconds.

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