NHTSA’s broken parental promises
The Ad Council and National Highway Traffic Safety Administration (NHTSA) launches two chilling PSAs highlighting the perils a locked car can pose to a child.
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Credits
powered by
- Agency Chemistry/Atlanta
- Production Company Park Pictures
- Director Lisa Rubisch
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Credits
powered by
- Agency Chemistry/Atlanta
- Production Company Park Pictures
- Director Lisa Rubisch
- Executive Producer/Managing Director Justin Pollock
- Executive Producer Jackie Kelman Bisbee
- Senior Head of Production Anne Bobroff
- Head of Production Chelsea Schwiering
- Editing Work Editorial/USA
- Executive Post Producer Alejandra Alarcon
- Head of Post Production Chris Delarenal
- Editor Aika Miyake
- Assistant Editor Chris Wronka
- Color Company 3/New York
- Color Producer Ryan Moncrief
- Colorist Tim Masick
- Post Production/VFX Jane Studios
- Executive Post Producer Rich Rama
- Head of Post Production Ben Sposato
- Sound Mr Bronx Audio Post/New York
- Audio Producer Maggie Norsworthy
- Senior Audio Mixer/Sound Designer Geoff Strasser
- Music Butter Music & Sound
- Music Chief Creative Officer Andrew Sherman
- Music Executive Creative Director/Arranger Dan Zank
- Executive Music Producer Renee Masse
- Music Supervisor Ryan Alons
- Chief Creative Officer Chris Breen
- Executive Creative Director Mike Groenewald
- Executive Creative Director Will Benham
- Associate Creative Director Dan Lemaux
- Associate Creative Director Lizzy Powers
- HP Renee Williams Royal
- Executive Producer Matt Joyner
- DP Karina Silva
- Post Producer Malia Rose
Credits
powered by
- Agency Chemistry/Atlanta
- Production Company Park Pictures
- Director Lisa Rubisch
- Executive Producer/Managing Director Justin Pollock
- Executive Producer Jackie Kelman Bisbee
- Senior Head of Production Anne Bobroff
- Head of Production Chelsea Schwiering
- Editing Work Editorial/USA
- Executive Post Producer Alejandra Alarcon
- Head of Post Production Chris Delarenal
- Editor Aika Miyake
- Assistant Editor Chris Wronka
- Color Company 3/New York
- Color Producer Ryan Moncrief
- Colorist Tim Masick
- Post Production/VFX Jane Studios
- Executive Post Producer Rich Rama
- Head of Post Production Ben Sposato
- Sound Mr Bronx Audio Post/New York
- Audio Producer Maggie Norsworthy
- Senior Audio Mixer/Sound Designer Geoff Strasser
- Music Butter Music & Sound
- Music Chief Creative Officer Andrew Sherman
- Music Executive Creative Director/Arranger Dan Zank
- Executive Music Producer Renee Masse
- Music Supervisor Ryan Alons
- Chief Creative Officer Chris Breen
- Executive Creative Director Mike Groenewald
- Executive Creative Director Will Benham
- Associate Creative Director Dan Lemaux
- Associate Creative Director Lizzy Powers
- HP Renee Williams Royal
- Executive Producer Matt Joyner
- DP Karina Silva
- Post Producer Malia Rose
Created by pro bono creative agency Chemistry, this campaign for the Ad Council and NHTSA raises awareness about the issue of hot car deaths.
Homing in on the very relatable mishaps that stressed parents can make, the 'Never Happens' campaign includes two powerful films, Forgotten, and Gained Access, that were directed by Lisa Rubisch, through Park Pictures.
Pediatric Vehicular Heatstroke (child hot car deaths) is the leading cause of non-crash, vehicle-related fatality for kids 14 and younger. These spots both use simple examples of family life’s imperfect moments to show the many things parents promise never to do. However, with the best will in the world, 'never' can sometimes happen, such as forgetting a child in a hot car or having a child get stuck in a vehicle.
Since cars heat up quickly, the PSAs alert viewers to the dangers of children being alone in vehicles, encouraging all caregivers to always check before walking away from a vehicle.
