Nike's powerful ode to the unstoppable Shim Suk-hee

It's interesting that, despite the intentions of creatives and filmmakers to tell a specific narrative, film can sometimes take on an even greater resonance because of the period into which it's released 

Such is the case with Crowns&Owls' powerful You Can't Stop Us for Nike and Wieden+Kennedy Tokyo concerning Shim Suk-hee; the female gold medalist speed skater and national icon, whose bravery in confronting her experience with systematic physical, sexual and mental abuse within 2019 South Korean sport triggered a widespread movement, forever changing legislation and discourse around the subject. 

To convey the story, the collective developed an idea of setting the piece inside an ominous concrete tunnel, where Suk-hee starts her journey alone, before being joined by the next generation in South Korean speed skating, who follow her out of the darkness and into the light.