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The NotBurgers, plant-based burgers that have all the flavour of meat and are created by AI, have already been tested and approved by experts.
NotCo and The Juju are taking this test much further: to the town of Hidalgo in Mexico, where countless cases of sightings and cow abductions have been reported.
In order to make the local livestock safe, they decided to create the “NotCow”, a decoy cow filled with NotBurgers, the AI-created product that tastes like meat, with the aim of attracting aliens and, at the same time, trick them. The result... They abducted the decoy cow, thus freeing Hidalgo's cow...
Credits
powered by
- Agency The Juju/Buenos Aires
- Production Company Malasana
- Director Jorge Malpica
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Credits
powered by
- Agency The Juju/Buenos Aires
- Production Company Malasana
- Director Jorge Malpica
- Post Production Lanza Estudio/Mexico City
- Music & Sound Design Perro Lobo Studios/Buenos Aires
- Chief Creative Officer Federico Plaza Montero
- Chief Creative Officer Nicolas Zarlenga
- General Creative Director Monserrat Cuevas
- Creative Director Ivan Castillo
- Creative Director Federico Landajo
- Creative Director Ignacio Perez de Muro
- Creative Director Piti Chaulet
- Art Director Victoria Villarroel
- Copywriter Mishell Jimenez
- Copywriter Diego Mena
- Art Director Facundo Lopez
- Creative Efrain Abreu
- Designer Luciana Duca
- Head Production Claudio Migliardo
- Producer Natalia Reig
- Producer Victoria Obetko
- Producer Gabriela Navas
- Executive Producer Sergio Cortes
- Producer Andres Gatti
- Design Director Javier Reboursin
- Producer Emilia Fernandez Tasende
Credits
powered by
- Agency The Juju/Buenos Aires
- Production Company Malasana
- Director Jorge Malpica
- Post Production Lanza Estudio/Mexico City
- Music & Sound Design Perro Lobo Studios/Buenos Aires
- Chief Creative Officer Federico Plaza Montero
- Chief Creative Officer Nicolas Zarlenga
- General Creative Director Monserrat Cuevas
- Creative Director Ivan Castillo
- Creative Director Federico Landajo
- Creative Director Ignacio Perez de Muro
- Creative Director Piti Chaulet
- Art Director Victoria Villarroel
- Copywriter Mishell Jimenez
- Copywriter Diego Mena
- Art Director Facundo Lopez
- Creative Efrain Abreu
- Designer Luciana Duca
- Head Production Claudio Migliardo
- Producer Natalia Reig
- Producer Victoria Obetko
- Producer Gabriela Navas
- Executive Producer Sergio Cortes
- Producer Andres Gatti
- Design Director Javier Reboursin
- Producer Emilia Fernandez Tasende
The new campaign of NotCo, the food tech that seeks to revolutionise the food industry by manufacturing plant based products via its AI, is created by The Juju, the creative agency of the Untold_ ecosystem. Guided by the mindset of offering integrated solutions that transcend borders, this is their first campaign carried out under the “One Single Office” work model between Argentina and Mexico.
“If we as humans could not identify that NotBurgers are not made of meat, it was obvious that aliens could not do so either. Luckily, Giuseppe's (NotCo's AI) superior intelligence achieved what we were looking for. We believe that when Elon Musk sets foot on Mars, it would be good to set up a NotCo store to sell the NotBurgers, which are already an extraplanetary success”, say Nicolás Zarlenga and Federico Plaza Montero, CCOs and Partners at The Juju.
"At NotCo we are always looking how to elevate our products through Giuseppe, our AI. For a while we have already test our NotBurger between "those who know the most about meat" in the grillers campaign, but now we wanted to boost it to the next level. Why not trying it on another planet and with a touch of humour? Together with The Juju, we decided to give it that special twist and show in a different way all that NotBurger has to offer”, adds Felipe Correa, Sr. Marketing Manager of NotCo South Cone.
This work can be seen in digital media throughout Argentina and Mexico, as well as on TV in the the coming months.
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