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Old Spice – Gift The Boy. Smell The Man.

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Let's face it, the tagline Gift the Boy. Smell the Man. is so good that it doesn't really matter what precedes it, but thankfully director Greg Bray has delivered a tidy package of silliness in this festive Old Spice execution.

Involving a distinctive Santa (i.e. a facsimile of the Old Spice Guy) gifting both a manly smell and, ultimately, physique onto an unsuspecting lad, this cheeky spot plays nicely with a standard stocking filler.

With a fun idea from Friday Creative brought charmingly to life through LaCosa, this is exactly the sort of Christmas present we like receiving.

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