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Pietro Biz Biasia signs with London Alley
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The Italian director and visual artist joins for global representation, bringing his street culture-inspired style to the roster.
London Alley has signed Italian director and visual artist Pietro Biz Biasia for U.S. representation.
Known for his bold, multi-media approach, Biasia blends urban influences with fast-paced edits, dynamic post-production, and striking visual storytelling.
Born and raised in Milan, he began his career as a self-taught filmmaker, directing, editing, and producing music videos for rappers. His work with artists such as Quavo, Pop Smoke, Bree Runway, Shaybo, Meeks, and K-Trap led to collaborations with major fashion and lifestyle brands. His commercial portfolio includes projects for GQ x Hugo Boss, Palladium, Jimmy Choo, Soho House, Hypebeast, Dr Martens, and Louboutin, with his most recent work directing Nike’s HO24 Y2K global campaign.
“From the moment we connected, I could tell London Alley was as invested in my vision and career as I was,” said Biasia. “Their passion, self-made roots, and genuine respect for the craft immediately stood out to me. I’ve been a fan of their work for a long time, so this partnership felt like a natural fit and a necessary step forward in my creative journey.”
Luga Podesta, Founder and Executive Producer of London Alley, added: “Pietro is leading the charge of the next generation of filmmakers. His fresh perspective and dynamic techniques are exactly what we look to add to our team. Whether it's a global campaign or a music video, he has such a highly adaptable and unique approach to his films. We’re very excited to work with such a talented artist.”
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