Putting the verse in university

As the world’s oldest Catholic university, noted Belgian educational institution and research centre KU Leuven, might be imagined as being on the stuffy side. 

However, as this ad – created by Darwin BBDO and sensitively directed by Wilson Verstreken through Red Dust – reveals, it’s a progressive temple of learning that is determined to lose its image of exclusivity and foster respect to all-comers. 

With spoken word gaining increasing popularity within youth culture over the last five years, the film features a voiceover from British poet and World Slam Poetry Champion Harry Baker. 

A roll call of diverse students is accompanied by killer lines such as “ If you grew up with kick-ups in Matongé Square or pulling your zip up against the cold sea air…" and "Whatever pronouns you choose, you’re still pronounced as you.”

Nice.