Smugglers spread Marmite stateside
Henry-Alex Rubin helms a tongue-in-cheek, true-crime style spot exposing the secrets of New York's savoury yeast spread smugglers.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company SMUGGLER/London
- Director Henry-Alex Rubin
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company SMUGGLER/London
- Director Henry-Alex Rubin
- Ad Agency adam&eveDDB/New York
- Edit Company Cabin Editing Company
- Audio Post Factory Studios/London
- Post Company Untold Studios
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Executive Creative Director David Brown
- Executive Creative Director Daniel Bonder
- Creative Director Feargal Ballance
- Creative Director Matt Gay
- Creative Clarissa Dale
- Creative Stacie Larsen
- Creative Chris Brailey
- HP Nikki Cramphorn
- Associate Producer Christopher Lane
- Producer Sidney Arthur
- Editor Talia Pasqua
- Editor Alexandra Hooker
- Sound Designer/Audio Mixer James Utting
- Audio Producer Beth Massey
- Chief Creative Officer Neil Davies
- Executive Producer Ian Berry / (Executive Producer)
- Producer George Reid
Credits
powered by
- Agency adam&eveDDB/London
- Production Company SMUGGLER/London
- Director Henry-Alex Rubin
- Ad Agency adam&eveDDB/New York
- Edit Company Cabin Editing Company
- Audio Post Factory Studios/London
- Post Company Untold Studios
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Executive Creative Director David Brown
- Executive Creative Director Daniel Bonder
- Creative Director Feargal Ballance
- Creative Director Matt Gay
- Creative Clarissa Dale
- Creative Stacie Larsen
- Creative Chris Brailey
- HP Nikki Cramphorn
- Associate Producer Christopher Lane
- Producer Sidney Arthur
- Editor Talia Pasqua
- Editor Alexandra Hooker
- Sound Designer/Audio Mixer James Utting
- Audio Producer Beth Massey
- Chief Creative Officer Neil Davies
- Executive Producer Ian Berry / (Executive Producer)
- Producer George Reid
Yeast extract spread brand Marmite has called on loyal fans in the UK to spread the love in this comedic, cross-border campaign, directed by SMUGGLER’s Henry-Alex Rubin and created by adam&eveDDB.
At the heart of this clever campaign is the insight that Marmite is one of the most missed products by UK expats, and right now, over 700,000 Brits living in the US have little or no access to it.
The 90-second expose-style film reveals the extent of this drought in New York, and documents the lengths that real Marmite Smugglers are going to, to spread the supply across borders. Willing participants have been hauling jars of Marmite on their flights to New York, and are instructed to hand over the goods upon their arrival, state-side. As a thank you for their selfless act, each smuggler has received a special edition Smuggler jar of Marmite.
Richard Brim, Chief Creative Officer at adam&eveDDB, said: “The one thing Sting failed to mention whilst being an Englishman in New York was the distinct lack of Marmite. It's real. So by enlisting willing Brits to smuggle jars of the spread through customs, we’re continuing to spread the love to our compatriots across the pond.”
