Stout support: Guinness raises a glass to global fandom
This exuberant campaign marks the beer brand’s partnership with Premier League football by celebrating fans and matchday rituals that travel across time zones.
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Credits
View on- Agency VML/London
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- Director Arthur Neumeier
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Credits
View on- Agency VML/London
- Director Arthur Neumeier
- Production Partner Ginger Ink
- Producer Guy Wilson
- Production Partner Spin Productions
- Chief Creative Officer Ryan McManus
- Executive Creative Director Marco Bezerra
- Executive Creative Director Cesar Garcia / Executive Creative Director
- Associate Creative Director Josh Richardson
- Senior Producer Jack Connell
- Executive Producer Jamie Gazard
- Producer Ferris Bradley
- DP Jean Pierre Whitfield
- Editor Greg Butler
- Colorist Nicholas (Nic) Apostoli
- Audio Mixer Luis Trujillo Garrido
- Composer Lucas Vidal
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VML/London
- Director Arthur Neumeier
- Production Partner Ginger Ink
- Producer Guy Wilson
- Production Partner Spin Productions
- Chief Creative Officer Ryan McManus
- Executive Creative Director Marco Bezerra
- Executive Creative Director Cesar Garcia / Executive Creative Director
- Associate Creative Director Josh Richardson
- Senior Producer Jack Connell
- Executive Producer Jamie Gazard
- Producer Ferris Bradley
- DP Jean Pierre Whitfield
- Editor Greg Butler
- Colorist Nicholas (Nic) Apostoli
- Audio Mixer Luis Trujillo Garrido
- Composer Lucas Vidal
As part of its Premier League sponsorship, Guinness has unveiled a new campaign – developed with VML UK – for Guinness Foreign Extra Stout (FES).
Directed by Arthur Neumeier, the hero spot is packed with local colour as it conveys the passion of fans who follow the Premier League from afar.
The concept derives from the fun fact that Guinness Foreign Extra Stout is called extra because it was originally brewed with extra hops and a higher gravity than Guinness Draught to help preserve the stout during long sea voyages. Hence the focus on devotion that travels thousands of miles from followers’ clubs.
Shot in Kenya, the spot uses a blend of 16mm analogue film and digital footage to capture the texture of authentic fandom - from customised merch and shared neighbourhood viewing rituals to footie-inspired braided hair.
