Subway Sponsors NFL London Games With Colourful Stop-Motion TV Idents

In celebration of Subway being the lead sponsor of the NFL London Games in the UK for the next three years, McCann London was tasked with creating four colourful stop-motion TV idents, which will be aired on Sky Sports and at cinemas across the UK and Ireland.

All four 15-second TV idents, shot by Picture Smith, perfectly marry the relationship between Subway and the NFL in clever, eye-catching ways. All idents are instantly recognisable by their pictures of the NFL football (laces in) and Six-inch Subs or finely chopped salad bowl.

Each stop-motion ident is unique in its selection of bright, bold colours and their common thread is the catchy, foot-tapping tune that gets fans in the mood for some NFL action and tasty Subs. 

The new campaign will launch on Sky Sports and will roll out in cinemas in the UK and Ireland from September 15th until November 9th.

Sacha Clark, Marketing Director for Subway in the UK & Ireland, said: “We’re incredibly excited about our partnership with the NFL in the UK and wanted to create a campaign that reflects our collaboration in a fun and arresting way. Through our TV idents we want to tell a compelling narrative around our brand supporting sport in the UK and encourage families to stay active. We look forward to what the next three years will bring.”

Rob Webster and Alexei Berwitz, Creative Directors at McCann London, said: “Partnerships are often tenuous but Subway and NFL are a perfect match. This was a great opportunity to combine these two vibrant and iconic brands and create work that’s equally as exciting and fun.”