The AICP Show 2021 unveils its winners
Beats by Dre’s You Love Me, produced by PRETTYBIRD, is named Best in Show, winning Advertising Excellence/ Single Commercial.
)
Winners of the 2021 AICP Show: The Art & Technique of the Commercial were presented on the evening of Thursday July 29th at a virtual presentation.
Together with the AICP Next Awards, which were presented virtually on July 28, and the AICP Post Awards, presented virtually on July 27, they comprise the AICP Awards’ suite of juried competitions.
Ali Brown, President of PRETTYBIRD, served as Chairperson of the AICP Show, a position she also held for the 2020 AICP Show.
Each year, the honored work from the AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 2,200 pieces of advertising in the motion image.
You Love Me for Beats by Dre, out of Translation and directed by Melina Matsoukas of PRETTYBIRD, was honored for Advertising Excellence/Single Commercial. The spot draws a stark contrast between society’s open embrace of Black culture in everything from music and fashion to its often prejudicial treatment of its Black citizens. In addition to winning the Advertising Excellence/Single Commercial honor, You Love Me was also awarded in the categories of Concept, Direction and Visual Style.
Credits
powered by
- Agency Translation/Brooklyn
- Production Company PRETTYBIRD
- Director Melina Matsoukas
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Translation/Brooklyn
- Production Company PRETTYBIRD
- Director Melina Matsoukas
- Executive Producer Matt Flaherty
- Producer Dustin Grant
- Executive Producer Ali Brown
- Head of Production Rika Osenberg
- DP Malik Sayeed | (DP)
- Music Premier Music Group
- Production Designer Jahmin Assa
- Edit Company/Finishing Spot Welders
- Editor Robert Duffy
- Color Company Company 3/Los Angeles
- Audio Post Heard City
- Audio Mixer Philip Loeb
- Sound Design Ballad
- Editor Andrew Morrow
- Creative Director Ritesh Gupta
- Creative Director Castro Desroches
- Executive Creative Director Jason Campbell
- Senior Art Director Rachel Leathers
- Senior Copywriter Steve Horn
- Talent Dominique Armani (Lil Baby) Jones
- VO Tobe Nwigwe
- Talent Naomi Osaka
- Talent Bubba Wallace
- Chief Creative Officer Sam Bergen
- Director of Production Mike Refuerzo
- Global Creative Director Diallo Marvel
- Senior Producer Tessa Banks
Credits
powered by
- Agency Translation/Brooklyn
- Production Company PRETTYBIRD
- Director Melina Matsoukas
- Executive Producer Matt Flaherty
- Producer Dustin Grant
- Executive Producer Ali Brown
- Head of Production Rika Osenberg
- DP Malik Sayeed | (DP)
- Music Premier Music Group
- Production Designer Jahmin Assa
- Edit Company/Finishing Spot Welders
- Editor Robert Duffy
- Color Company Company 3/Los Angeles
- Audio Post Heard City
- Audio Mixer Philip Loeb
- Sound Design Ballad
- Editor Andrew Morrow
- Creative Director Ritesh Gupta
- Creative Director Castro Desroches
- Executive Creative Director Jason Campbell
- Senior Art Director Rachel Leathers
- Senior Copywriter Steve Horn
- Talent Dominique Armani (Lil Baby) Jones
- VO Tobe Nwigwe
- Talent Naomi Osaka
- Talent Bubba Wallace
- Chief Creative Officer Sam Bergen
- Director of Production Mike Refuerzo
- Global Creative Director Diallo Marvel
- Senior Producer Tessa Banks
Kevin Wilson, Jr. of Chelsea Pictures, was honored as Best New Director. He was honored for his work on Widen the Screen for P&G, created by Grey/New York. The spot captured the effects of profiling Black people based on racial stereotypes, and urged viewers to take a broader view of Black life by showing these scenes in a wider context, as part of everyday living.
The most honored production company in the AICP Show was Chelsea Pictures, with six honors, followed by PRETTYBIRD with five. Blue-Tongue Films, MJZ, Pulse Films, SMUGGLER and Somesuch each received three honors.
Among directors, Melina Matsoukas of PRETTYBIRD received four honors, followed by Kevin Wilson, Jr. and Nisha Ganatra of Chelsea Pictures, with three each. Also earning three honors were directors Oscar Hudson of Pulse Films and Spencer Susser of Blue-Tongue Films.
On the agency front, Droga5 and Translation led the list with four honors each, followed by AMV BBDO, Grey and Wieden+Kennedy with three each.
Topping the list of honored brands was Beats by Dre, with four honors, followed by Apple, Humane Society International, Libresse/Bodyform and The New York Times with three each.
A showcase of AICP 2021 Awards winners can be seen here.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
Graphics and titles were created by Ingenuity and Cosmo Street, with music by RNDM ORDR. The Colonie created the sponsor tribute, which featured music by Noisefloor.
Sponsors help make all of the AICP awards competitions and events possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are: CAPS – A Cast & Crew Entertainment Company, Universal Studios and Wrapbook (Partners); and Film Offices of The Hawaiian Islands; Musicbed + Filmsupply; Sony Pictures Studios; and The TEAM Companies (Supporting Partners).
The 2021 AICP Awards Sponsors include Aspen Travel, AwardCore, BMGPM and BMG Bespoke, The Colonie, Color Lab, Cosmo Street, Heard City, Hello World, International Digital Centre – IDC, Istros Media, Ingenuity, Kodak, Little Black Book, Noisefloor, RNDM ORDER, The ROOTS, S'well, SHOOT Magazine | SHOOT Online, Source | SHOTS | Slate and Whitehouse Post.
