Sports Direct heads back to school

To mark this year's on-the-horizon back-to-school moment, Bullion’s João Retorta helms this energetic take on heading back to class in his latest, irreverent piece for Sports Direct.

This campaign, called BTS, puts the kids at the centre of the action and keeps the energy overflowing. Sports Direct and Retorta made a conscious decision to cast and feature real sports teams, which is how the spot gains its authentic feel.

Sports Direct – BTS

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Agency MOX/London
Production Company Bullion Productions
Director Joao Retorta

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Credits

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Agency MOX/London
Production Company Bullion Productions
Director Joao Retorta
VFX Framestore/London
Creative Matt Bolton
Producer Greg Hemes
Creative Director James Willis
Producer Joel Spencer

Executive Production Guy Fuhrer
Executive Producer Jack Newman
DP Olan Collardy
Editor Brendan Jenkins
Editor Executive Producer Julian Marshall / (Executive Producer)
Colorist Simon Bourne
Post Producer Sara Beckman

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Retorta has used mixed media to portray all of the excitement that being reunited with your mates might hold. We see various groups and sports teams coming back together on their first day, and loving every minute of it. Retorta opted to flip the perspective on this one, often putting the cameras in the hands of the kids to capture the essence of youth culture, energy and cool that Bullion always aims for.